Christmas is the season for giving. As it nears, one is not too early enough to prepare special gifts for your friends and loved one. However, Christmas is not the only time you can express how much you value and appreciate some people by giving them gifts. You could do it during birthdays, anniversaries, Valentine’s Day, Thanksgiving or even when is there is no special occasion.

LanyardsLanyards make great gift items, especially when you make them yourself. The receiver of these items would surely feel the labor of love you put into making these. Plus, since you know your friends and loved ones so much, you could customize each lanyard according to their personalities and preferences. That would make your gifts extra special.

Doing a lanyard by yourself is easy. Here are the 5 basic steps for making a lanyard:

1. List down the people you are planning to give the lanyards to. Think what kind of lanyard would suit his or her personality. For instance, that health buff relative might enjoy a lanyard with fruits and vegetable pins attached to it. Or the sweet, young teen would appreciate a strap made fromfabric with printed flowers for her wallet. For your grandpa, a dark colored strap for his keys would be perfect.

2. Prepare all the materials that you would need. These are:

  • A pair of scissors
  • Fabric (it could be cotton, polyester, nylon, satin, or silk)
  • Attachment (you could choose from rings, hooks, clips, and breakaway connectors)
  • Sewing machine. Even the small one would do. You could actually sew these manually but that would take so much time.
  • Glue, decorative pins,and extra add on are optional.

3. Cut the according to the length that you need. For the adults, the average length for the neck is 34 inches. For the wrist strap, the estimate length is 6 inches. Cut also the fabric according to the thinness or thickness that you like. Provide a margin of around 1/8 inch for sewing the edges to keep it neat.

4. Sew both ends of the lanyard together. Make a loop where you would place the ring or hook or whatever attachment that you like. At this point, you are almost done. Check if you need to adjust the length of the lanyard or not. On the attachment part, make sure that you sew it strongly enough so that it would be able to hold big and heavy items, just in case the recipients would use these for such.

5. Lastly, decorate the lanyards either with pins or other home made stuff that you like. You could customize the decorations to suit the personality of the recipient.

That was easy, right, unless, you do not know how to cut and sew. Then this 3-step DIY is the best for you.

Following step one, plan the design of each lanyard according to the personality of the recipient.

Next, prepare the materials. This time, the materials are either used lanyards or plain new ones. There is no need for fabric, attachments and sewing machine too. You would need decorations, however. Skip step 3 and 4 and proceed with step 5.

Decorate accordingly. You could add a twist by writingyour message and placing it on an ID holder. Attach the ID holder with your personal message into your lanyard and that’s it.

These would not only make wonderful tokens of love and appreciation but at the same time, they are practical, economical, durable and unique gifts they would surely treasure. As these lanyards last for decades with proper care, the memories would too.

Lanyards make great gift items, especially when you make them yourself. The receiver of these items would surely feel the labor of love you put into making these.

Today’s busy society is always pushing towards finding the fast solution to just about anything. You may be tempted to go this route when hiring someone to help you build your marketing collateral. Going online has spoiled most individuals, focusing on hiring someone as soon as they search for terms online. Whether you’re looking for a plumber or you’re looking at hiring a SEO Company, you’re going to search on the web and get a lot of results. In order to narrow those down, or at least get someone to help you out, you’re going to go with the top results most often. That means that you’ll need to focus on several factors that could in fact cause you a bit of detriment. Most people don’t really think about that, but when you start to break down what people do when looking for assistance in tech, you’ll see that the number one spot has a lot to do with the click through ratio that they get, and the conversion rate of most companies.

Temptation To Hire Fast

We live in a world where immediate gratification is something that is pushed forward with. It’s something that hits the core of technology, communication, and more. Temptation to just hire the first person you see within the search results is a good thing in many cases, just not when you’re on the other side of the wall. If you’re a business and you’ve hired a SEO Company, to help you get to that number one spot, of course you want to be on top and of course you’re going to want to take on the sales element that is presented in front of you. You want consumers to click on your links and then purchase items up front, which is the goal of most businesses on the web today. Without this notion of hiring someone up front, you’re not going to get very far in terms of marketing. When you’re the consumer, you are going to be faced with the decision making issue of whether or not to hire someone straightway.

The Reality of First Place

First place in natural results is not an easy thing to move forward with. When you look at how SEO works today, you’ll find that it takes a lot of time to manifest any sort of leverage. Most people don’t really get that, they just assume that the top spot is something that can be bought, and that’s not true. In the past, there were ways that you could start to gain leverage by simply looking at buying your influence, but today, that purchase won’t help you at all. The first place spots in many competitive niches are a result of a lot of optimization work, and a lot of campaigns that have passed through the process of success. Not every campaign is going to be successful, however, and it’s something that is definitely going to be evidenced through the results that you get or don’t get.

The Paid Issues

There are some companies that get to the top of listings, outside of the natural results and get paid to be there. Ok, maybe not paid straightway, but rather they pay others to put them there. These are called “sponsored ads” to the consumer, and they are bought and paid for by companies that are working within the auction system. They are auctioning off collateral and are hoping that their ads are going to get displayed in front of as many people as possible. This is not something that you can just jump into and expect a lot of results, without a large budget. This is about advertising, and while PPC campaigns can work as a part of SEO, it’s not what a major company will advise for long term elements. However, you will find that within the parameters of PPC, you could get a lot of traffic, some of which will convert, but the guarantees are not exactly the same as organic solutions.

The Slow Methodology of Hiring

SEO CompanyWhen you’re going to finally break down and hire a SEO Company, you should definitely take into consideration a variety of different ideas. You have to look at how they are going to help you gain leverage, or how they are going to offset the issue of competition. Remember, when you publish a website, you’re going to be placed within the parameters of millions or even billions of websites. These websites aren’t going to be easy to move forward with, if you’re not careful. You will find that you can’t just muscle your way to the top of any major industry. You’re going to have to take your time, and hope that your endeavors are met with positive results.

Hiring someone should take time. Don’t rush it, and make sure that you get someone that is going to help you with the right components in place, otherwise, you’re going to end up seeing your market share get diminished and turned away overall. It’s something that you just can’t really get away from, especially in today’s break neck marketing space. Take your time, hire a good company, and watch the results come through with ease.

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Many prominent keynote speakers charge a lot. Nonetheless, they deliver what is expected of them, usually, with a lot of extras. You will definitely spend for a reliable keynote speaker, but that does not mean you cannot maximize your money’s worth.

Prominent speakers can benefit your organization not just by giving an informative and motivational speech, but by boosting your organization’s morale and improving image and industry relevance. Here are five ways to do it.

1. Make a single speaking engagement a whole series

Keynote speakerEven an exemplary keynote speaker can only say much in a limited time. For most businesses, a single speaking engagement only motivates and inspires more than help the employees progress in a specific field. Thus, a series of speaking engagements is more applicable. This is usually done to monitor a step-by-step development of employees and have a formal evaluation as well.

Keynote speakers who will be hired for a series can also cover the topic more extensively, something that cannot be crunched in a matter of a few minutes or hours. This is also a good idea for big organizations with small venues.

2. Commission the speaker for a forum and personal meeting with the audience

Keynote speakers are the center of attention in events because they have opinions and information that matter. Maximize that by encouraging a discussion and interaction with the audience who might have questions, clarifications and objections. For the sake of healthy argument, you can moderate a forum and make use of your keynote speaker’s knowledge by extending the time of his availability.

If you have small attendance, an additional one-on-one session will help them understand the subject matter more. Many speakers also prefer this kind of setup because it allows them to reach the audience easier and more genuinely.

3. Ask for a consultation

A consultation with a keynote speaker is usually covered in his contract. The only difference is that instead of a whole crowd, the consultation will happen with the organizers and institution higher-ups. This is a perfect time to ask for more sensitive issues regarding a certain topic that only the decision makers should know.

Many business organizations do this before the actual speaking engagement as a form of assessment-cum-consultation. Organizers call it “a way to gauge a speaker’s adeptness” with regard to a topic, but now you know better that it is also a way to get free consultation (as if no prior background check has been done to gauge a speaker’s adeptness).

4. Request for the speaker’s speech coverage, outline and main points

If the speaking engagement is a one-time deal only, maximize the content of his speech by requesting for the speech coverage, outline and main points that you can integrate in your own training program and modules. It is rare that a speaker will turn down this request as his job is to impart information and elaborate them to begin with.

After the event, you can transform the notes into handouts to be distributed to the attendees and those who are not able to listen to the speech. This way, you can reinforce what they heard in the event.

5. Get an official statement from the keynote speaker

An official statement from a prominent and well-respected speaker can be used for your organization’s promotion and other marketing efforts. It can be placed in your website as a formal address, in your press releases, in your newsletters and even advertisements. If you are good in fishing compliments, you can even use his own word as a type of endorsement.

There might come a time when a speaker’s statement can be more useful. Save and hold on to it until the right time has come. Just make sure that you ask for permission.

You can moderate a forum and make use of your keynote speaker knowledge by extending the time of his availability.